Richie Loops - Contributed

Singer, producer Richie Loops has been churning out some pretty sharp rhythms for Scikron Entertainment/Big Yard in recent months. From 'Maad a Road' to the 'Brainstorm' rhythms, Loops has shown that he has the potential to be - if he is not already - among the very best producers in Jamaica today.

However, yesterday Loops may have officially come of age with his best work yet; a song called My Cup that he sang and produced and has all the makings of a monster hit.

"This song has all of what a hit song needs to have," says Scikron CEO Robert Livingston, who cautioned that one can never tell what is a hit until it becomes one.

cross-over appeal

My Cup is a party song. It has the swagger. It has an infectious beat that gives it immediate international crossover appeal and lyrics simple enough to make them memorable.

"The concept is simple still; it's about having a party. You know some people when they go to a party or club, they have their nice cup of juice, and nobody knows what's in there. Everybody wants to know what you drinking, if it's Hennessy you drinking, if it's Red Bull and Guinness you drinking. Well, if it's my cup, nobody has to know what I am drinking," Loops says.

The song, he says, has an international flavour, so he is hopeful that it will take off in the international market.

It was a couple weeks ago that Loops said he was watching television and saw the rapper L'il Wayne talking about what is in his cup. The image, he said, gave him an idea and he quickly put together a beat that he thought was appropriate. He had Iceman listen to the rough version of the beat and they both agreed that it had potential.

In virtually no time they had the lyrics ready and the song was made. A few adjustments have been made since. The song was released Tuesday night.

Iceman - File