Rihanna - Man Down

Music video by Rihanna performing Man Down. © 2011 Island Def Jam

Oraine Heads To CFW Amid Worldwide Rihanna ControversyOraine Heads To CFW Amid Worldwide Rihanna Controversy

Jamaica, WI - (Mpr & Consulting): Pulse supermodel Oraine Barrett, co-star of Rihanna’s new music video, is on his way to CFW amid worldwide controversy surrounding Rihanna’s violent use of a gun to murder the Jamaican’s character in the mini-film. Shot in Portland, Jamaica, Man Down is the track from her new album, the video for which has elicited a stunning 11 million hits in 5 days.

The fact that Rihanna should have chosen Jamaica to shoot the video, is another point of controversy. Jamaica, considered to be a violent place by many, may well not appreciate the exposure on this occasion. However, as controversy skyrockets, so do album sales. Rihanna defends her video staunchly, saying that it gives women who are raped a voice.

But how does Oraine feel about this. Obviously his acting skills are being seen by a few million more people than usual. “It’s just a job, one that I did very well” he says. No doubt, everyone involved will say that it’s a video, not reality. However, everyone will also agree that art imitates life and on this occasion violence is a part of life in Jamaica way too often.

Rihanna - Man Down Oraine Barrett is the most successful Caribbean male model after Tyson Beckford. He is currently the face of several Ralph Lauren brands and continues to command attention globally. A winner of Pulse’s model search, Oraine is also a Vogue favourite and a Baby Phat posterboy. His clients include Liz Clairbourne, John Bartlett, Phat Premium, Abercrombie & Fitch, Pepe Jeans, Lord & Taylor, Vogue H’Omme, Italian Vogue, Japanese Vogue, GQ and a host of others.

Caribbean Fashionweek is now on. The region’s premier fashion and lifestyle event continues Friday June 10 to Sunday June 12, with fashion shows each night, concerts and after parties. Mavado and Tanya Stephens appear on Fridays’s Jamaica Night, with Machel Montana, David Rudder and Fab 5 on Sunday’s Caribbean Night and Joe and Beenieman on Sunday’s International Night.

As Caribbean Fashionweek fever takes hold in Jamaica and the wider Caribbean, organizers Pulse, says that it is pulling all the stops to ensure that this week’s event, which heralds the start of the second decade of CFW, is an exceptional experience.

Apart from the Caribbean’s best designers, international stylists and celebrities, CFW 2011’s features extended concert performances for the first time. This new live music innovation is meant to deepen and extend the entertainment value of the event, as well as integrate fashion and music even further, within the context of the Caribbean. Often seen, as two sides of the same coin, fashion and music dominate popular culture and are inextricably woven in the fabric of modern entertainment.

Each year CFW is attended by supermodels, special guests and fashionistas, from the wider Caribbean and several other parts of the world. The iconic event has become the symbol of regional style and is widely regarded as the seminal event for fashion with a Caribbean flavor, around the globe.

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